About Us
Quality, Innovation, and Customer Focus
From the beginning, our philosophy has focused on quality, innovation, customer focus, grassroots support, and easy-going attitude.
Our tools are constructed employing the best materials available to give you superior performance and quality we are proud to back with a lifetime warranty. Designed and engineered in-house in the United States, our tool lineup offers true innovations that enhance the art of bicycle mechanics. We strive to bring our customers superior solutions to each task, from simple to complex. We believe the right tools lead to better rides, safer rides, and more fun on every ride.
Our bike care has led the way since 1989 with innovative lubricants, cleaners, and cleaning tools that make maintenance quick and easy. You won't find rebadged off-the-shelf formulas here. Our chemists have been innovating since day one with unique solutions engineered specifically for the task at hand. From formulas that were revolutionary in 1994, and still are today, to lubricants that perform at the highest levels using safe plant-based ingredients, we focus on offering solutions that not only make your bike run and look like new, but are safe for you, your family, and the environment. We believe the right bike care lead to better rides, safer rides, and more fun on every ride.
A Brief Pedro’s History
In 1989 the Pedro’s brand was formed around a revolutionary new chain lube called “Syn Lube”. Mountain bikers in the Pacific Northwest couldn’t find a lube that would last an entire race in the muddy conditions and Syn Lube quickly became the lube of choice due to its unique combination of synthetic oil, staying power, and detergent ingredients. Once mountain bikers tried Syn Lube and experienced its performance, and word spread, demand skyrocketed and the Pedro’s brand was officially off to the races!
With the mountain bike boom of the 90′s, the New England based Pedro’s brand grew quickly over the next six years introducing Syn Grease, Syn Lube Road, Bio Degreaser, Bike Lust polish, Extra Dry lube, Oranj Peelz degreaser, and a small line of accessories made from recycled plastics including the Milk levers, Milk cage, and grips. If that wasn’t enough, the brand also launched its famous grassroots support program, racing service program, and mountain bike festival! The brand’s roots in cycling had been firmly planted and a cult following ensued. People loved Pedro’s for the customer focus, grassroots support and easy-going nature. Another aspect embraced by fans was Pedro’s eco friendly products…though if you asked us at the time, we would have told you that wasn’t necessarily the goal, but they were glad people liked it!
By 2000, Pedro’s added a complete line of professional grade tools uniquely positioning itself as a complete bicycle care brand. The additional products further supported the grassroots program and Pedro’s Racing Service and Pedro’s supported as many as 375 grassroots riders and 60 events each year.
Sales and marketing for North and South America, and Australia and New Zealand are based in Massachusetts and Maine, along with global product management and engineering. Sales and marketing for Europe, Middle East and Africa are based in Sweden.